Beyond the label
- Dec 16, 2025
- 1 min read
Listen to the newest episode of EFF-CoP's Authentic Appetites, with title "Beyond the label". In this episode our host Joris Boom is joined by honorary Professor Chris Ellott of Queen's University Belfast and Quincy Lissaur, Executive Director of SSAFE. We dive into the core of the issue, from defining the threat, to the rise of food fingerprinting and predictive AI, to the crucial role of a strong organisational culture in mitigating risk. This discussion reveals how we need to work towards prevention of fraud and explains why collaboration, not competition, is the key to rebuilding consumer trust.