Criminals innovate and so must we: what the Authentic Food Fraud Festival taught us.
- Jun 5
- 1 min read

Written by Professor Christopher Elliott, the article reflects on the key lessons from the 1st Authentic Food Festival & Conference (AFFC) in Dublin. It emphasizes that food fraudsters continuously adapt and innovate, meaning that researchers, industry, regulators, and policymakers must work together, share knowledge, and develop new approaches to stay ahead. The conference demonstrated the power of collaboration, creativity, and community in strengthening the fight against food fraud.
Read the article HERE
